Renowned as one of Australia’s leading personal brand photographers, Fi Mims is also a business mentor and coach specialising in personal branding and visibility. She is passionate about working with female thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.

It all started almost 20 years ago when Fi decided to take the leap into wedding photography, building her business up from a weekend side hustle to a multiple six figure biz - one that makes her excited to get out of bed every day.

Having experienced all the struggles associated with running a small business, these days Fi is obsessed with helping other women in business build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire. She offers mentoring and coaching through her Shine membership as well as her 6 month Shine Bright mastermind program for women in biz.

When not working Fi’s favourite pastime is hanging out with her family. She also loves to dream up new holiday adventures, is on a mission to get through the neverending pile of books next to her bed, believes music has the power to change any mood, and will never refuse a glass of champagne.