It's Your Time To
... and I know how difficult it is to run a small business (especially now, with everything changing so quickly all the time).
The late nights, weekends, putting in the grunt work without knowing if it’s going to pay off, or when. Learning to be comfortable in front of the camera and not hide behind my business. Being in a precarious financial position, trying to find balance between doing what pays the bills and what I truly love. For years, I too was burning the candle at both ends, working endless hours in my photography business to make an income that not many people would be proud of.
Finally, burnt out and tired of not earning an income that reflected my hours and experience - I decided it was time for a change.
As a brand photographer I was always helping my clients elevate their brand, but over the next few years I started investing in myself. I got clear on what I wanted to do, who I wanted to serve. I started showing up more, actually becoming visible, and finally turned my business into one that was both profitable AND allowed me the lifestyle I craved.
Fast forward: today looks and feels so different. I have a powerful business that attracts the dream clients who I want to work with, I have confidence in my own ability and value, and my business growth allows me additional time and revenue to work ON my business, rather than in it.
As a result, I started to dream of a program where I could support and help other women in business do the same...
How-to workshops from industry leaders on everything from automation, staffing, SEO to DIY graphics
Gain the confidence to be seen on video and to be authentic to yourself on social media
Be connected to real women in business in a space where it’s ok to post when things aren’t perfect
Gain access to a supportive network to collaborate with, partner up together, or simply ask any random tech-y question as they come up
"Having worked with personal brands for a long time, I know they can vary from invisible (surviving) to inspirational (prospering). The good news is that everyone can achieve the look and feel of a polished, high production value brand, without the high price tag. By focusing on the right things to attract your ideal audience, you will inspire more people to work with you and, as a result, see the traction and results start to pay off.
In today’s crowded online market, I also know how hard it is to be visible, to stay relevant, and to be authentic to yourself. Shine will help you gain clarity around your copywriting, your messaging, and focuses you on a strategy to find and engage your audience with the value you offer.
The result? You’ll gain greater confidence in yourself, more engagement with your ideal customers, and you’ll start to see all of this pay off so you can get back to who and what you love – hoorah!"
✔ Learn how to connect with your dream clients
✔ See results (clients!) coming from consistent effort
✔ Earn reliable income doing what you love
✔ Support and be supported by other imperfect, real, authentic women
✔ Get people coming to YOU, not spend time chasing them
BRANDING TOOLS AND TIPS
Regular advice on how to show up consistently and build a powerful brand.
PRIVATE FACEBOOK GROUP
A supportive community where you can ask questions, receive encouragement and connect with other members.
A huge library of masterclasses that you can view at any time. Choose from a wide range of topics and learn at your own pace!
Small group mastermind calls where each person has dedicated time to get feedback, ideas or input on their business.
LIVE EXPERT MASTERCLASSES
Presented by a different guest expert each month, on a topic guaranteed to help you improve and grow your business - from brand foundations to SEO to marketing automation and mindset and mojo.
Kylie Broadfoot, KMB Coaching
"The guest masterclasses have delivered heaps of value - so much gold!
The coworking has been so great to set aside time and get a targeted piece of work done. And the other calls and community vibe are fantastic. There really is a lot on offer and there’s always something more to dive into if you need a challenge.
Fi has created a fabulous group with high value content; epic women and so much great information and guest speakers. I highly recommend this group to anyone wanting to build their brand and visibility."
Sarah McMillan, By.Lagom
"Shine has given me a true understanding of business branding. From how you show up, the clothing and colours you wear, through to your language and copy! The support from like-minded businesswomen is invaluable. Everyone has their own platform, experience, wishes and helpful advice that compliments Shine to give it a real community feel.
Fi is the most incredible and knowledgeable founder! Becoming a member of Shine is simply my best business choice to date. I have learnt more in 4 months about my brand than the whole time I have been in business!"
Dr Lucy Burns and Dr Mary Barson,
Real Life Medicine
"When Fi first opened her membership, joining was a no brainer. Fi is such a talented personal branding photographer, that we knew she would be offering all her tips and tricks for branding. We have found incredible value in this membership. Not only are the masterclasses amazing but the community of women is fabulous. Fi shows up in so many ways and elevating our brand has translated to growing our business"
HEAR FROM SHINE members
- Amy Porterfield, digital marketing expert
''How you show up online will directly affect your bottom line."
STILL HAVE questionS?...
Next to you, your brand is your biggest asset. It sends a message to people about who you are and what you stand for, as well as how you can help them, so it’s essentially the only tool you have to set you apart from others in your industry. When you get the foundations of your brand right and continue to build on it, it increases your ability to connect and engage with your audience, which translates into customers and sales. If you want to grow your business, it’s essential to invest in your brand.
There are lots of online offers out there that could help you grow your business. But I honestly believe with my whole heart that the combination of your BRAND and your BUSINESS is the best path to success. From my experience, I’ve found that most people are so overwhelmed by doing 'all the things' in their biz that they fail to keep showing up enough to get results. They're too busy to work ON the biz, easily distracted by ‘bright shiny objects' that take their attention away.
In SHINE we focus on not just creating the best version of your brand. The goal of Shine is also to help you reduce the overwhelm and show up consistently. Because that's what builds loyalty and trust.
However, in addition to learning how to build your brand – your best asset – the best thing about SHINE is you’ll also receive advice and education from fantastic guest experts across a range of areas that will help your business grow. We look at topics such as your brand foundations, video, copywriting, social media, lead generation, digital marketing - and so much more! Every masterclass we hold is also recorded and made accessible to members at any time, so you’ll have access to them for the lifetime of your membership.
As a business owner I get the struggle with overwhelm – I've struggled with it for 15 years! That's why with this membership we’ve made it a priority to keep things simple: we never do more than 1-2 masterclasses per month (we often throw in a bonus one that we think our members will benefit from). Live attendance is always optional with everything recorded and accessible in the member area 24/7, and our monthly huddles are designed to support you with whatever you’re working on. Our community is also extremely encouraging and will be there to cheer you on when you need it.
From 2023 our masterclass and mini mastermind sessions will be held on different days each month to give you more options to make it live. Goal-setting sessions are held on Fridays once a quarter, and bonus trainings are held on various days of the week. However all of our masterclasses are recorded and added to the member area so for people to watch at any time.
Shine is great for start-ups! You can pick and choose from our content library to make sure you have all you need to build your business in the right order. And you'll be able to draw on a wealth of knowledge in our membership community when you need to make decisions. You'll be able to avoid a lot of the overwhelm that can be experienced in those early months and years
If you've been in business for a long time then you know that the online marketplace is always changing, and as a business and brand we need to evolve and change with it – so growth and learning never stops! I’m still learning after all these years… so I can guarantee you'll still gain so much from your membership.
Shine is for women only – sorry guys!
All good! You can join Shine from anywhere in Australia or overseas and still benefit from the content.
Renowned as one of Australia’s leading personal brand photographers, Fi is passionate about working with thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.
It all started more than 15 years ago when Fi decided to take the leap into wedding photography, building her business up from a weekend side hustle to a now consistently 6 figure business. One that makes her excited to get out of bed every day.
Having experienced all the struggles associated with running a small business, these days Fi is obsessed with helping other women in business show up consistently and build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire.
Fi’s passion is her work, but when not behind a camera or at her desk you'll most likely find her out walking her dog, playing board games with her kids, or reading one of the many books piled up next to her bed!