It's Your Time To
• You lack confidence when it comes to marketing yourself and being more visible online.
• You find it difficult to stand out in your industry; you're always comparing yourself to your competitors and feel like you’re constantly lost in 'all the ‘noise’.
• You want to grow or scale but would love guidance and support on how to do it.
• You would love more clarity around your brand and how it can be used to connect with your ideal customers.
• You would love to belong to an awesome, supportive community of women in business.
... and I know how difficult it is to run a small business.
The late nights at the laptop, the struggle with self-doubt and imposter syndrome, and the constant stress around cashflow and income. For years I was burning the candle at both ends, working endless hours in my photography business to make an income that not many people would be proud of.
Finally I got burnt out, tired of not earning an income that reflected my hours and experience - and decided it was time for a change.
As a brand photographer I was always helping my clients elevate their brand, but over the next few years I started investing more in my OWN brand. I got clear on what I wanted to do and who I wanted to serve, started to 'show up' more, and finally turned my business into one that was profitable AND allowed me the lifestyle I craved.
Fast forward to now and my business looks and feels so different. I have a powerful brand that attracts the dream clients I want to work with, I have confidence in my own ability and value, and my business growth allows me additional time and revenue to work ON my business, rather than in it.
In short, once I did the work on my OWN brand, I experienced first-hand the true power of personal branding and how it can grow your business. And as a result, I started to dream of a program where I could support and help other women in business do the same ...
Become part of a supportive community who will be there to support you on your journey.
Get access to amazing masterclasses, mini group masterminds, bonus trainings, and so much more.
Learn everything you need to know about branding and positioning online.
All designed to help build your brand and grow your business.
"Having worked with personal brands for a long time, I know they can vary from invisible (surviving) to inspirational (prospering).
The good news is that everyone can achieve an inspirational brand. By taking the steps to position yourself correctly and attract your ideal audience, you will inspire more people to work with you and, as a result, grow your business.
In today’s crowded online market, I also know how hard it is to deliver a strong, consistent, stand-out brand. Shine will help you gain clarity around your message, and help you come up with a strategy for engaging and inspiring your audience with the value you offer.
The result? You’ll gain greater confidence in yourself, a greater ability to connect with your ideal customers, and get to do more of what you love – hoorah!"
✔ Build a powerful brand that will increase their online visibility
✔ Learn how to connect more with their dream clients
✔ Grow a profitable business doing what they love
✔ Be part of a supportive community
✔ Work smarter, not harder
SHINE MEMBER PERKS
Get access to exclusive discounts with our Shine Partners - experts at the top of their field that will help build your brand and biz.
QUARTERLY GOAL SETTING SESSIONS
Get support and accountability to map out both short and long term goals that will keep you moving towards your big vision.
PRIVATE FACEBOOK GROUP
A supportive community where you can ask questions, receive encouragement and connect with other members.
A huge library of masterclasses that you can view at any time. Choose from a wide range of topics and learn at your own pace!
Small group mastermind calls where each person has dedicated time to get feedback, ideas or input on their business.
Presented by a different expert each month, on a topic guaranteed to help you improve and grow your business.
Kylie Broadfoot, KMB Coaching
"The guest masterclasses have delivered heaps of value - so much gold!
The coworking has been so great to set aside time and get a targeted piece of work done. And the other calls and community vibe are fantastic. There really is a lot on offer and there’s always something more to dive into if you need a challenge.
Fi has created a fabulous group with high value content; epic women and so much great information and guest speakers. I highly recommend this group to anyone wanting to build their brand and visibility."
Sarah McMillan, By.Lagom
"Shine has given me a true understanding of business branding. From how you show up, the clothing and colours you wear, through to your language and copy! The support from like-minded businesswomen is invaluable. Everyone has their own platform, experience, wishes and helpful advice that compliments Shine to give it a real community feel.
Fi is the most incredible and knowledgeable founder! Becoming a member of Shine is simply my best business choice to date. I have learnt more in 4 months about my brand than the whole time I have been in business!"
Dr Lucy Burns and Dr Mary Barson,
Real Life Medicine
"When Fi first opened her membership, joining was a no brainer. Fi is such a talented personal branding photographer, that we knew she would be offering all her tips and tricks for branding. We have found incredible value in this membership. Not only are the masterclasses amazing but the community of women is fabulous. Fi shows up in so many ways and elevating our brand has translated to growing our business"
HEAR FROM current members
- Amy Porterfield, digital marketing expert
''How you show up online will directly affect your bottom line."
STILL HAVE questionS?...
Next to you, your brand is your biggest asset. It sends a message to people about who you are and what you stand for, as well as how you can help them, so it’s essentially the only tool you have to set you apart from others in your industry. When you get the foundations of your brand right and continue to build on it, it increases your ability to connect and engage with your audience, which translates into customers and sales. If you want to grow your business, it’s essential to invest in your brand.
There are lots of online offers out there that could help you grow your business. But I honestly believe with my whole heart that the combination of your BRAND and your BUSINESS is the best path to success. From my experience, I’ve found that most people are so overwhelmed by doing 'all the things' in their biz that they fail to keep showing up enough to get results. They're too busy to work ON the biz, easily distracted by ‘bright shiny objects' that take their attention away.
In SHINE we focus on not just creating the best version of your brand. The goal of Shine is also to help you reduce the overwhelm and show up consistently. Because that's what builds loyalty and trust.
However, in addition to learning how to build your brand – your best asset – the best thing about SHINE is you’ll also receive advice and education from fantastic guest experts across a range of areas that will help your business grow. We look at topics such as your brand foundations, video, copywriting, social media, lead generation, digital marketing - and so much more! Every masterclass we hold is also recorded and made accessible to members at any time, so you’ll have access to them for the lifetime of your membership.
As a business owner I get the struggle with overwhelm – I've struggled with it for 15 years! That's why with this membership we’ve made it a priority to keep things simple: we never do more than 1-2 masterclasses per month (we often throw in a bonus one that we think our members will benefit from). Live attendance is always optional with everything recorded and accessible in the member area 24/7, and our monthly calls and coworking days are designed to support you with whatever you’re working on. Our community is also extremely encouraging and will be there to cheer you on when you need it.
Our masterclass and mini mastermind sessions are currently held on Mondays. Goal-setting sessions are held on Fridays once a quarter, and bonus trainings are held on various days of the week. However all of our masterclasses are recorded and added to the member area so for people to watch at any time.
Shine is great for start-ups! You can pick and choose from our content library to make sure you have all you need to build your business in the right order. And you'll be able to draw on a wealth of knowledge in our membership community when you need to make decisions. You'll be able to avoid a lot of the overwhelm that can be experienced in those early months and years
If you've been in business for a long time then you know that the online marketplace is always changing, and as a business and brand we need to evolve and change with it – so growth and learning never stops! I’m still learning after all these years… so I can guarantee you'll still gain so much from your membership.
Shine is for women only – sorry guys!
All good! You can join Shine from anywhere in Australia or overseas and still benefit from the content.
Renowned as one of Australia’s leading personal brand photographers, Fi is passionate about working with thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.
It all started more than 15 years ago when Fi decided to take the leap into wedding photography, building her business up from a weekend side hustle to a now consistently 6 figure business. One that makes her excited to get out of bed every day.
Having experienced all the struggles associated with running a small business, these days Fi is obsessed with helping other women in business show up consistently and build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire.
Fi’s passion is her work, but when not behind a camera or at her desk you'll most likely find her out walking her dog, playing board games with her kids, or reading one of the many books piled up next to her bed!