A membership that will teach you how to increase your visibility and attract more ideal clients using strategies around branding, marketing and mindset.

Hey you!

It's Your Time To

SHINE ONLINE

  • You feel like you’re wasting time posting daily on social media while not gaining any traction

  • It seems like in order to be visible online, you have to be someone you’re not… dancing and pointing on reels 🙄

  • With so many things to focus on, you don’t know what’s the most important, and wonder if this is all part of a bigger strategy (and if so… what is it??)

  • You want reliable income, the kind that allows you to spend more time with your family, instead of on your laptop

  • You’re too busy to market and network but then at the same time, you need a way to get clients more consistently

  •  You feel like you have to do it all yourself, on your own (oh yeah, and perfectly too)


IF IT DOES THEN YOU’RE IN THE RIGHT PLACe - SHINE CAN HELP YOu!

DOES ANY OF THIS SOUND FAMILIAR?

CLICK HERE TO JOIN

... and I know how difficult it is to run a small business (especially now, with everything changing so quickly all the time).

The late nights, weekends, putting in the grunt work without knowing if it’s going to pay off, or when. Learning to be comfortable in front of the camera and not hide behind my business. Being in a precarious financial position, trying to find balance between doing what pays the bills and what I truly love. For years, I too was burning the candle at both ends, working endless hours in my photography business to make an income that not many people would be proud of.

Finally, burnt out and tired of not earning an income that reflected my hours and experience - I decided it was time for a change.

As a brand photographer I was always helping my clients elevate their brand, but over the next few years I finally started investing in my own brand. I got clear on what I wanted to do, who I wanted to serve. I started showing up more, working on my positioning, being more visible, and in 12 months turned my business into one that was both profitable AND allowed me the lifestyle I craved.

Fast forward: today looks and feels so different. I have a powerful business that attracts my dream clients, I have confidence in my own ability and value, and my business growth allows me time and revenue to work ON it, rather than in it.

As a result, I started to dream of a program where I could support and help other women in business do the same...

Hi, I'm Fi

Learn from industry leaders on a range of topics including automation, outsourcing, social media, SEO and marketing.

Gain the confidence to show up as your authentic self, to build relationships with your audience.

Learn how to build a powerful personal brand - your business' secret weapon! - to thrive long term.

Be connected to real women in business in a space where it’s ok to post when things aren’t perfect.

Have instant access to a supportive network for accountability, advice, collaborations, and partnerships.

A MEMBERSHIP THAT INCLUDES EXPERT MASTERCLASSES, BUSINESS MENTORSHIP, INCREDIBLE RESOURCES AND ACCOUNTABILITY, PLUS A SAFE AND SUPPORTIVE SPACE THAT WILL HELP YOU BECOME MORE VISIBLE ONLINE, ATTRACT YOUR DREAM CLIENTS AND WORK SMARTER, NOT HARDER!

shine

Introducing...

WHAT
THEY'RE
SAYING

✔ increase their visibility (and with it, revenue)
✔ create a powerful personal brand that helps them thrive, not just survive
✔ attract more of their ideal clients
 ✔ support and be supported by other imperfect, real, authentic women
✔ decrease the overwhelm and bring more ease into running their business
 ✔ get off the treadmill and take more strategic action that will grow their business


Shine is for women in business who want to:

Is Shine for you?

"Having worked with personal brands for a long time, I know they can vary from invisible (surviving) to inspirational (prospering). The good news is that everyone can achieve a powerful personal brand without investing thousands into it. There's no quick fix to business - success is a long term game. But by focusing on the right things you'll attract your ideal audience, inspire more people to work with you and, as a result, start to see results (ie. more revenue).

In today’s saturated digital space, it's extremely challenging to be memorable, to stay relevant, and to stay authentic to yourself. Shine will help you improve your branding, marketing and mindset (our 3 pillars), and focus on strategies that will attract more customers.

Branding, marketing and mindset are the pillars we focus on in Shine, because when you have a strong brand, an effective marketing strategy, and a growth-oriented mindset, these three elements of your business overlap to create a powerful synergy that drives momentum and growth in your business.

The result? You’ll gain greater confidence in yourself, more engagement with your ideal audience, and increased revenue doing what you love!



OUR THREE PILLARS

WHAT'S INCLUDED:

MONTHLY EXPERT MASTERCLASSES

monthly mentoring sessions

Each month you'll hear from a different guest expert, sharing practial tips, advice, strategy and knowledge you can apply to your own business. Show up live and you'll also have the opportunity to ask questions, and get immediate answers. 

Join me each month for a mentoring session where we'll dive into one particular topic relevant to creating a stand out business. Learn how to build a more powerful brand, improve your marketing, or work on your mindset.

monthly CONTENT CALLS

Join your felllow Shiners on these group calls which are like mini-masterminds dedicated to brainstorming and creating content for your biz. Ask questions, get feedback, and use the power of coworking for accountability to get that content batched.

ACCESS TO OUR HUGE
VIDEO VAULT

Dig into our huge library of almost 50 Expert Masterclasses that you can view at any time. Listen & learn on-the-go, on demand. Choose from a wide range of topics, from social media to SEO, money mindset, marketing, Facebook Ads and so much more!

SUPPORTIVE ONLINE COMMUNITY

BUSINESS RESOURCES TO HELP YOU TAKE ACTION

Get access to a private online space where you can ask questions, test out new ideas, and receive encouragement for your biz. The Shine community is one of the most supportive and kindest you'll ever find!

Not sure what a marketing funnel is, or how to track your financials? Feeling overwhelmed and unable to come up with content ideas? Our resources section includes an ever-growing range of guides, workbooks and planners you can access whenever you need.

QUARTERLY PLANNING SESSIONS

Quarterly guided planning sessions to review your performance, set meaningful goals, and create a specific plan to achieve them.

ACCOUNTABILITY
PODS

Our optional accountability pods are an opportunity to be matched with a few fellow Shiners, to support you and keep you on track towards your goals. 

Don't know where to start when you enter the membership?  We've got you! The Shine Roadmap is your success path to powerful personal branding and increased visibility. It covers all three educational pillars of Shine: Branding, Marketing and Mindset. Covering four stages of growth, it will direct you to your Business Growth Sweet Spot!

Each stage includes a checklist to track your journey, and suggested Shine resources where you can refresh your knowledge or fill gaps. Start here and you'll never feel lost.

The Shine Roadmap

AND THESE EXCLUSIVE MEMBER EVENTS...

Run online inside the membership twice a year, our 8-week Visibility Challenges are designed to help members take action that will supercharge their visibility over a short period of time.

With practical tips, workbooks, and heaps of support, join in and build your confidence to show up and BE SEEN in a way that feels authentic and aligned to your business!

VISIBILITY CHALLENGES

Exclusive to Shiners, these in-person days are held in Melbourne and are an opportunity to come together and collaborate, learn and have fun, all while creating content that will help you show up online.

Includes a mini-shoot with Fi, plus plenty of studio time to create videos and other content for your biz. 

CONTENT CREATION DAYS

*additional cost

PLUS JOIN ANNUAlLY & get MY
POWERFUL BRANDING BOOTCAMP CURRICULUM
(VALUED AT $1000!)

Over 8 modules, learn how to take your brand from invisible to inspirational!

Learn how to show up, stand out, and become known in your industry, so you can stop selling yourself and instead let your brand do it for you.

The ONLY way you are going to grow your business today is by having a powerful personal brand.  One where your vision, message, and marketing work together in perfect alignment to bring you a steady stream of clients. 

If you want to succeed in business, you need to focus on creating real relationships with people who need what you offer. 

Future-proof your business, so you can stop worrying about what's going to happen next month, and instead worry about where you will go on your next holiday!

Past participants of this program say it has become their 'branding bible' that they return to again and again.

Click here for all the details of Powerful Branding Bootcamp.

- Amy Porterfield, digital marketing expert 

''How you show up online will directly affect your bottom line."

Kylie Broadfoot, KMB Coaching

"The guest masterclasses have delivered heaps of value - so much gold! The coworking has been so great to set aside time and get a targeted piece of work done. And the other calls and community vibe are fantastic. There really is a lot on offer and there’s always something more to dive into if you need a challenge. Fi has created a fabulous group with high value content; epic women and so much great information and guest speakers. I highly recommend this group to anyone wanting to build their brand and visibility."

Sarah McMillan, By.Lagom

"Shine has given me a true understanding of business branding. From how you show up, the clothing and colours you wear, through to your language and copy! The support from like-minded businesswomen is invaluable. Everyone has their own platform, experience, wishes and helpful advice that compliments Shine to give it a real community feel.
Fi is the most incredible and knowledgeable founder! Becoming a member of Shine is simply my best business choice to date. I have learnt more in 4 months about my brand than the whole time I have been in business!"

Dr Lucy Burns and Dr Mary Barson,
Real Life Medicine 

"When Fi first opened her membership, joining was a no brainer. Fi is such a talented personal branding photographer, that we knew she would be offering all her tips and tricks for branding. We have found incredible value in this membership. Not only are the masterclasses amazing but the community of women is fabulous. Fi shows up in so many ways and elevating our brand has translated to growing our business"  

HEAR FROM OUR SHINErs

Sass Cornish, Riding Brave

"Shine is such a happy and welcoming place. It doesn’t pretend to be something it can’t promise like other business communities. Fi is so encouraging and optimistic and her enthusiasm shines through in genuinely wanting to connect with members and support their growth."

Susanne Oltmanns, Connect & Flourish

"I joined Fi's Shine membership a couple of years ago. I value Fi's smart business insights and knowledge. She is not only a very successful business woman I look up to but is also a warm and caring person. Fi has the right blend of guidance and accountability, bringing the best out of her 'Shiners' and clients."

Marie Vakakis, The Therapy Hub

"I have worked with Fi in 2 of her programs. Shine and Branding Bootcamp. I have learned so much and gained new skills to use in my business. I feel more confident putting myself out there and enjoy learning from Fi and the shared wisdom of the group setting."

WHAT'S THE INVESTMENT?

What you get

VIDEO VAULT
Access to our huge library of over 40 expert masterclass on a diverse range of topics.

MONTHLY MENTORING SESSIONS
Monthly sessions with Fi where you'll dive into a specific topic  relevant to business growth.

MONTHLY MEMBER HUDDLES
Q&A sessions where you can bring a business-related issue or challenge and get individual feedback, ideas and input from Fi and your fellow Shiners.

PRIVATE ONLINE COMMUNITY 
Get access to an amazing community of like-minded women who will inspire,  support, and cheer you on!

MONTHLY EXPERT MASTERCLASSES
Learn from industry experts across a range of topics that will help grow your business.


BUSINESS RESOURCES
A wide range of guides, workbooks and planners to help you take action in different areas of your business.

$149
P/mth

ANNUAL

MONTHLY

QUARTERLY PLANNING SESSIONS
Guided sessions every quarter where you can review your business and map out your next 3 months.

ACCOUNTABILITY PODS
Join one of our accountability pods, make new business besties and get additional support to keep you on track.

TWICE-YEARLY VISIBILITY CHALLENGES
Join our eight week challenges designed to supercharge your visibility over a short period of time.

CONTENT CREATION DAYS  (additional cost)
Exclusive member-only days including a mini-photoshoot with Fi, a delicious lunch, and time and space to create content that will support your marketing and keep you visible online.
                                                                                     

POWERFUL BRANDING BOOTCAMP CURRICULUM
Over 8 modules, learn how to show up, stand out, and become known in your industry. This program will become your 'branding bible' that you will return to again and again.

TWO MONTHS FREE 
Sign up on our annual subscription and get two months of your membership at no charge.

$1490
P/YEAR

THE SHINE ROADMAP
The Shine Roadmap covers four stages of powerful personal branding and is your success path to business growth.

All of the above plus:

 THESE MAY ANSWER THEM FOR YOU...

STILL HAVE questionS?

How will investing in my brand help grow my business? 

Next to you, your brand is your biggest asset. It sends a message to people about who you are and what you stand for, as well as how you can help them, so it’s essentially the only tool you have to set you apart from others in your industry. When you get the foundations of your brand right and continue to build on it, it increases your ability to connect and engage with your audience, which translates into customers and sales. If you want to grow your business, it’s essential to invest in your brand.  

Why should I invest in SHINE instead of other courses or memberships? 

There are lots of online offers out there that could help you grow your business. But I believe that the combination of BRANDING, MARKETING & MINDSET (our three pillars) is the best path to business success. And Shine's focus on this unique combination is what sets it apart from other memberships and courses. 

Shine is also an extremely affordable offer for small business owners and entrepreneurs looking for support at a price that won't break their budget. You will be hard pressed to find access to coaching, mentoring, guest experts, business resources and an incredible community at the same cost elsewhere. 

But I already have so much to do – won't this just add to my to-do list?  

As a business owner I get the struggle with overwhelm – I struggled with it for years! That's why with this membership we’ve made it a priority to keep things simple. We never do more than 3-4 online sessions per month, and recordings are accessible in the member area 24/7 which means you can listen or watch at any time, on demand. 

You also have access to Fi (me!) and your fellow Shiners in the online community anytime you need feedback or help, so Shine will keep you moving forward in your business faster, rather than slowing you down.

What days are the masterclasses and other trainings held on?

Our online sessions are held at 10am, on different days of the week. However most sessions are recorded and added to the member area, so if you can't show up live you can still watch them at any time.

I'm just getting my business set up – can I still join?  

Shine is great for start-ups! You can pick and choose from our content library to make sure you have all you need to build your business in the right order. And you'll be able to draw on a wealth of knowledge in our membership community when you need to make decisions. Shine will help you avoid a lot of the overwhelm that can be experienced in those early months and years, and fast-track your business growth.

I've been in business for a long time – can I still join or is it just for new businesses?  

If you've been in business for a long time then you know that the online marketplace is always changing, and as a business and brand we need to evolve and change with it – so growth and learning never stops! I’m still learning after all these years… If branding, marketing and mindset are areas you know you need to work on, then I guarantee you'll gain so much from your membership.  

Who can join the membership?

Shine is a supportive space for women in business.

WHAT IF I'M NOT BASED IN AUSTRALIA?

All good! You can join Shine from anywhere in Australia or overseas and still benefit from the content.

Can I cancel at anytime?

Yes, you can cancel your subscription and stop your payments at any time. 

We add new expert masterclasses to our vault every month.
Here are just a few of the incredible experts you'll learn from:

Kate Toon, digital marketing expert, coach, author, podcaster

Riz Amin, Director of
Foundd Legal, expert in legals for business owners

Kate McKibbin, funnel expert, founder of HelloFunnels.co

Emma McQueen, results-focussed coach for female business owners,

Lisa Corduff, podcaster, speaker, writer, entrepreneur & educator

Holly Cardamone, communications speclialist & writer, author

Rosie Shilo, outsourcing expert, founder of
Virtually Yours

Bec Stenner, social media expert, founder of
Creative Seed Co

Kylie Tyrell, Interiors Insider

Nicole Smith, Coach & Agency CEO

Shine truly delivers what the name suggests - it helps women shine. Fi is there purely to support women in business and the content she delivers in the group is amazing. In a world where we crave connection and learning, Fi has somehow delivered something very magical. I really believe she was made to do this. I love being a member and having the opportunity to meet so many other amazing women in business!

Fi has created an awesome environment in Shine to help you grow your brand as well as run your business. Not only do you get the tools and support to take the action you need to in your business, you also get accountability and a safe space to share. 

Renowned as one of Australia’s leading personal brand photographers, Fi is passionate about working with thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.

It all started more than 15 years ago when Fi decided to take the leap into wedding photography, building her business up from a weekend side hustle to a now consistently 6 figure business. One that makes her excited to get out of bed every day.

Having experienced all the struggles associated with running a small business, these days Fi is obsessed with helping other women in business show up consistently and build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire.

Fi’s passion is her work, but when not behind a camera or at her desk you'll most likely find her out walking her dog, playing board games with her kids, or reading one of the many books piled up next to her bed!


ABOUT YOUR HOST!

JOIN NOW & GET ACCESS TO:

What you get

VIDEO VAULT
Access to our huge library of over 40 expert masterclass on a diverse range of topics.

MONTHLY MENTORING SESSIONS
Monthly sessions with Fi where you'll dive into a specific topic  relevant to business growth.

MONTHLY MEMBER HUDDLES
Q&A sessions where you can bring a business-related issue or challenge and get individual feedback, ideas and input from Fi and your fellow Shiners.

PRIVATE ONLINE COMMUNITY 
Get access to an amazing community of like-minded women who will inspire,  support, and cheer you on!

MONTHLY EXPERT MASTERCLASSES
Learn from industry experts across a range of topics that will help grow your business


BUSINESS RESOURCES
A wide range of guides, workbooks and planners to help you take action in different areas of your business.

$149
P/mth

ANNUAL

MONTHLY

QUARTERLY PLANNING SESSIONS
Guided sessions every quarter where you can review your business and map out your next 3 months.

ACCOUNTABILITY PODS
Join one of our accountability pods, make new business besties and get additional support to keep you on track.

TWICE-YEARLY VISIBILITY CHALLENGES
Join our eight week challenges designed to supercharge your visibility over a short period of time.

CONTENT CREATION DAYS  (additional cost)
Exclusive member-only days including a mini-photoshoot with Fi, a delicious lunch, and time and space to create content that will support your marketing and keep you visible online.
                                                                                     

POWERFUL BRANDING BOOTCAMP CURRICULUM
Over 8 modules, learn how to show up, stand out, and become known in your industry. This program will become your 'branding bible' that you will return to again and again.

TWO MONTHS FREE 
Sign up on our annual subscription and get two months of your membership at no charge.

$1490
P/YEAR

THE SHINE ROADMAP
The Shine Roadmap covers four stages of powerful personal branding and is your success path to business growth.

sign up on our FLEXIBLE monthly plan

Click below to choose a payment option and JOIN today!
You'll get access immediately.

Ready to grow your business?
Let's do this....

sign up on our
annual plan

(YOU CAN CANCEL AT ANYTIME)

(AND GET MY BRANDING BOOTCAMP CURRICULUM VALUED AT $1000)