You know you should be showing up. You know it’s the key to more clients and more income. But every time you try, it feels overwhelming, exhausting, or just plain hard.
What if visibility could feel easy? Fun? Even exciting?
At this upcoming Visibility VIP Day, I’m going to show you exactly how to step into the spotlight in a way that feels effortless, sustainable, and profitable - without it taking over your life.
This isn’t another marketing workshop. It’s a full-day, in-person experience where you’ll create a Visibility Plan that works for you, your business, and your lifestyle. One that you can actually stick to - and get results from.
You'll leave with:
Visibility shouldn’t feel like a grudge purchase.
A clear, strategic plan to get visible (without burning out).
Messaging that makes you stand out and attract the right clients.
The confidence to show up consistently (and actually want to).
No more throwing content at the wall and hoping something sticks. No more second-guessing every post or video.
Let’s get you booked, seen, and profitable - on your terms.
You’re a service-based business owner (40+) who knows visibility is the missing piece - but it feels like a struggle.
You want more clients but hate feeling like you have to be 'everywhere' all the time.
You struggle with confidence, time, or knowing what to say.
You’re tired of waiting for referrals and word-of-mouth and want to take control of your visibility.
You want a simple, repeatable system to show up and get results.
who is this for?
Your WHO/WHAT/HOW
Get clear on your ideal client, expertise, and offer so your message lands with the right people.
Your Messaging Strategy
Craft messaging that sells—what to say, how to say it, and what makes you stand out.
Your Visibility Plan
Define where, when, and how you’re showing up (without it taking over your life).
WHAT WE'LL COVER...
Throughout the day, we'll map out your visibility strategy step by step:
Your Confidence & Mindset
Tackle visibility fears and imposter syndrome so you actually enjoy showing up.
Your Action Plan
Leave with a concrete strategy and your next steps mapped out—so you can hit the ground running.
This isn’t just about learning - it’s about doing.
Fun & Playful Atmosphere – Because when visibility is fun, it becomes effortless.
Hands-On Strategy & Expert Guidance – No fluff, no theory overload. Just practical, actionable strategies guided by me to help you refine your message and visibility approach in real time.
Walk Away with a Clear Action Plan – You’ll leave with a customized, step-by-step Visibility Plan that feels doable, sustainable, and designed to bring in results—starting immediately.
What you can expect ...
This VIP day is all about making visibility work for you in a way that feels good and actually gets you booked, seen, and profitable.
Here is where you reveal what's inside the module.
Cookie apple pie liquorice. Chocolate cake candy macaroon toffee muffin icing ice cream cake.
Apple pie biscuit jelly soufflé donut soufflé liquorice croissant. Gummies pudding macaroon pie jujubes topping tootsie roll.
Brand Message and Ideal Client. Your signature inclusion here.
Here is where you reveal what's inside the module.
Cookie apple pie liquorice. Chocolate cake candy macaroon toffee muffin icing ice cream cake.
Apple pie biscuit jelly soufflé donut soufflé liquorice croissant. Gummies pudding macaroon pie jujubes topping tootsie roll.
Content Creation and Creativity. Your signature inclusion here.
Here is where you reveal what's inside the module.
Cookie apple pie liquorice. Chocolate cake candy macaroon toffee muffin icing ice cream cake.
Apple pie biscuit jelly soufflé donut soufflé liquorice croissant. Gummies pudding macaroon pie jujubes topping tootsie roll.
Strategy and Implementation. Your signature inclusion here.
WHAT YOU NEED TO KNOW
I WANT VISIBILITY TO FEEL EASY!
LOCATION
WHAT TO BRING
JUST YOURSELF & YOUR LAPTOP!
TEA, COFFEE AND FOOD WILL BE PROVIDED THROUGHOUT THE ENTIRE DAY.
whether by train, bus, tram or car, 555 collins exchange is easy to get to. click here for info.
getting there
555 Collins ExChange BY HUB,
level 1, 555 Collins street. a stunning luxury workspace in the heart of melbourne's cbd.
"The mastermind has been the best thing I’ve done in 18 years of being a small business owner. I have learnt so much.
I am so appreciative of Fi’s personalised coaching and her genuine interest in my business.”
ANDREA HILLBRICK
"Fi is wonderful at what she does, and I felt so supported during my mastermind time. One of the best elements of the mastermind was the ability to ask questions and workshop ideas that are in Fi's zone of genius."
RHIANNON COLAROSSI
"I recently completed Fi's Bootcamp and absolutely loved it! The depth, breadth and quality of Fi's content is outstanding and Fi's positive energy is contagious. This learning experience really is worth investing in."
CASSANDRA GOODMAN
Your Questions Answered...
Perfect - this workshop is designed for YOU! I’ll walk you through overcoming those fears and making visibility feel natural and fun.
Nope. I’ll help you choose the right platforms and strategies based on your strengths and goals.
Both! Whether you’re just starting out or looking to refine your visibility, you’ll walk away with a plan that works for you.
A full day of strategy, coaching, and hands-on support, plus lunch, refreshments, and some extra surprises!
Tickets are non-refundable, but you’re welcome to transfer your ticket to someone else if needed.
Renowned as one of Australia’s leading personal brand photographers, I'm a also a business mentor and coach specialising in personal branding and visibility. I'm passionate about working with female thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.
It all started almost 20 years ago when I decided to take the leap into wedding photography, building my business up from a weekend side hustle to a multiple six figure biz - one that I'm still excited to get out of bed for every day.
I've experienced ALL the struggles associated with running a small business. From imposter syndrome to undervaluing my worth, self-doubt and of course the ongoing juggle of work/life balance (I brought up twins while building my business), I've been through it all!
Back in 2018, feeling burnt out and exhausted, I decided things had to change, and they did. Instead of focussing on what everyone else was doing, I worked hard on my own personal brand and positioning, and got super clear on my niche and messaging. Over 6-12 months I became a booked out photographer with more time in my week to enjoy life and work on my business - and I've never looked back!
These days I'm obsessed with helping other women in business build a powerful brand so they can share their gifts with the world, become more visible online and build a successful business they love – one that offers the freedom we all deserve and desire. I offer community and content through my Shine Membership, and high-touch mentoring and coaching through my Shine Bright mastermind program for women in biz.
When not working I love nothing more than hanging out with my family (Yes, I'm at that age). I'm also constantly dreaming up new holiday adventures, on a mission to get through the neverending pile of books next to my bed, believe music has the power to change any mood, and will never refuse a glass of champagne.
