Why? Because for a long time, that’s what I didn’t have. I never knew what I wanted to do. Just what I didn’t want: a desk job.

So I worked in hospitality in the UK, in media in Melbourne, learned fluent Norwegian and okay Japanese, got a psychology degree. Didn’t fall in love with anything except swing dancing - through my 20s I performed, competed and taught! - until studying photography led to a decade of mastering a job you literally get one shot at: wedding photography.

And that job taught me a lot. To have great systems. To work fast. To relax people and always be ‘on’. To shoot with a natural style in any light. Those things didn’t change after my work evolved into headshots then personal branding shoots for corporate teams and professional women.

Then, crunch. Building a successful business came at a cost: burnout.

Not fun, and this is the short version, but it eventually led to my lightbulb moment: I had a great photography business but no brand, so I was struggling to grow. I was helping everyone else build their personal brand but had spent no time elevating my own.

So I got really clear on my niche. I worked on my messaging. And I started showing up consistently, and authentically. The result? I grew my business while being able to reduce my hours, which finally gave me time to focus on where I wanted to take my business - my big vision.

The big realisation was I loved the business side of my work as much as photography. I loved playing with ideas, planning, and building lasting success.

Having grown my own business, I wanted to share my strategies with other women. So I studied as a coach. I launched a membership and then a mastermind, both focussed on helping women with established businesses create more success through the pillars of personal branding, marketing and mindset.

What makes me a good coach? I meet clients where they’re at because I’ve navigated many challenges of modern working life for women— burnout, imposter syndrome, growing a business while raising twins, breast cancer, supporting a husband with serious health issues. I’m in the trenches with you all the way.

Truth is, I worked my ass off to create a successful business and get to a point of self-belief, and it’s one message I share: no program you sign up to will get you a get rich quick result. You can’t avoid the work, but you can have a wingwoman in your back pocket helping get it done.

READY TO TAKE YOUR BRAND FROM INVISIBLE TO INSPIRATIONAL?  LET'S TALK.