For many years now I’ve worked with inspirational thought-leaders, passionate entrepreneurs and driven business owners to create the images that amplify their brand and inspire others to work with them.

As a personal branding photographer I’m known for my warm, friendly and relaxed approach. My shoots are energetic and fun with the goal of putting my clients at ease to give them a result that’s everything they hope for - and so much more. My clients look and feel amazing. They have clarity about their visual message and an image library that helps them connect with their audience to do more of what they love.

I offer studio sessions in Highett, located amongst Melbourne's bayside suburbs, as well as on location.

Ready to take your brand from invisible to inspirational?  Let’s talk.


Fi Mims

book in a call

As a brand photographer, I'm not here just to make you look great on camera.  On the day of your shoot I  go out of my way to make sure you have an incredible experience and show up as the best version of yourself.  But my pre-session process is the essential bit. The work we do together before the shoot will make sure I have a great understanding of your brand, so we don't just create beautiful images - we create beautiful images that are aligned to your own unique personality and message.  

When you book a photoshoot with me you're not just buying images - you're investing in visual content that will help you stand out online, that will make it easier than you ever thought possible to market what you do, and that will give you the confidence to show up online and shine!

How It Works

Book in for an initial call so I can find out about your business, listen to what you need, and together we can work out which shoot is right for you.

As soon as you're booked in we get to work planning your shoot.  You'll receive an online questionnaire that will help me understand your business, your target audience, and the message you want to send through your images.  We also jump online together for a strategy call to design your shoot - we'll go through all the details including locations, clothing, props, the shots we want to capture on the day, and anything else necessary. 
Shoot prep can feel like a bit of work, but if you put in the time and effort before the day it'll make a difference to the end result. You'll also be able to turn up to your shoot feeling confident that everything has been organised, so all that's left is to relax in front of the camera and have fun.

This is the best part - we finally get to bring your vision to life!  I'll help you relax and direct you through the entire shoot to make sure you look amazing on camera (and you will).  Most women kick off their session with one of my professional hair and makeup artists.  It's an opportunity to sit back and relax for an hour while they make you look your natural best – and it'll give an extra boost to your confidence on camera.

Post-shoot I cull your images to include as much variety as possible, while making sure only the best remain - I aim for quality over quantity.  Next, your gallery will be edited in my signature style and delivered within 2 weeks of your session date.  You'll receive a link to your own custom online gallery of stunning, professionally edited images that will be ready to download and use immediately.  You can download them in both high-resolution (for high quality marketing and print purposes) or low resolution (for social media sharing), and you'll also be able to select your favourites for retouching.  

This is the time to sit back, celebrate your hard work and let your images do their job!  Don't let them gather dust in a folder on your hard drive - make sure you put them all over your website, your social media channels and your marketing collateral.  Update your profile images, add them to your newsletter banners, and include them in your presentations.  This is your time to SHINE!

The Fi Mims Photography Experience





My summer wardrobe - yay!

Berry Smoothies

Holding Space, by Heather Plett

summer holidays

I'm Currently


Christmas Movies

My Favorite Things

Travel. I'll happily jump on a plane to anywhere new that I can discover and explore.

my happy

The Beach. Usually with our gorgeous Labrador Millie. It's my fave place to recharge.

Family. These three fill my cup every single day. They are my purpose, my why, and they bring me more joy than I ever imagined possible.  I'm so lucky to have them.

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

view more >

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

"You instantly feel relaxed around her, even if you hate getting photos taken (which I do). And her photos are always just gorgeous, couldn’t recommend more and can’t wait for our next shoot.


"Fi is just amazing"

Kate McKibbin - Hello Funnels