Personal Branding

The ripple effect of investing in your business

April 12, 2023

It’s pretty incredible to see what happens when you take the leap and invest in your business (and yourself!). And the benefits might not be what you expect…

colour psychology and visual branding
how to choose a location that matches your brand
5 reasons to update your brand images
Now Trending:
I'm FI!

I help coaches, consultants, thought leaders and business owners build a powerful online presence that allows them to attract more customers and build the business of their dreams!


Ready to Make Your Dreams Happen?


Let's chat about how we can work together!

As a business owner it can sometimes feel uncomfortable investing in your personal brand. There’s always a little whisper that says ‘shouldn’t you invest in your business, not yourself?’ But here’s the thing – investing in your personal brand IS investing in your business! 

And it’s pretty incredible to watch what happens when you take the leap and make an investment  in your business, whether it’s dedicating some extra time or energy, or taking the plunge on a financial investment like coaching, bringing in team members, or working with a personal brand photographer. 

Here are just some of the benefits I’ve seen my clients experience after we work together – and while I’m talking about these in the context of brand photography, I know you’ll reap these benefits from any dedicated investment in your business!

When you have images of yourself that you love, that reflect your brand’s message and values effectively, and portray you accurately as the expert you are, you have confidence to show up online, connect with your audience, and share valuable information – which will establish you as the go-to thought leader you are.

Trust is everything, especially for small businesses. If your audience doesn’t trust you, they’re unlikely to engage with you or invest in your products or services. Professional brand photography can help to build trust by presenting you as a credible, trustworthy professional. Plus, when you showcase your expertise and personality through high-quality imagery, you’ll build stronger, more meaningful connections with your audience. 

Consistency is key when it comes to building a strong brand. When you work with a personal brand photographer, they can collaborate with you to build a library of consistent, aligned visual assets to support your brand identity. This consistency can help to reinforce your brand recognition, making it easier for your audience to recognise you and keep you front of mind. 

Similarly, when your photos are fresh, authentic, and have a cohesive visual style, this creates a strong brand that stands out – which is what you want in this noisy online world, right? When your photography and visuals are consistent across your website, socials, and marketing materials, you attract more people and keep building that critical know/like/trust factor.

Increased revenue

Ultimately, we’re here to make a living (even though for many of us that’s not our main motivator!). And with professional brand photography supporting you to build trust, enhance brand recognition, and improve your online presence, you’ll be better positioned to attract and retain customers – which benefits your bottom line. 

From increased confidence and greater trust to enhanced brand recognition, a stronger online presence, and increased revenue, investing in your business can create truly transformative outcomes. If you’re looking to take your brand to the next level, get in touch for a chat about what we can create together. 

The images in this post were shot for Dr Kirstey Holland, who specialises in helping women navigate menopause and perimenopause at The Holland Clinic. Kirstey was styled by Nicole Vine, with hair and makeup by Wendy, and the location was sourced through Aloca.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Browse By Category







In the spirit of reconciliation, we acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Fi Mims Photography is a business free from discrimination, where everyone belongs. We respect and celebrate diversity, including all cultural and faith backgrounds, classes, gender or sexual identities, ages and abilities, and we are committed to creating a safe and welcoming space for all.


COPYRIGHT © 2021 fi mims photography