As a business owner it can sometimes feel uncomfortable investing in your personal brand. There’s always a little whisper that says ‘shouldn’t you invest in your business, not yourself?’ But here’s the thing – investing in your personal brand IS investing in your business!
And it’s pretty incredible to watch what happens when you take the leap and make an investment in your business, whether it’s dedicating some extra time or energy, or taking the plunge on a financial investment like coaching, bringing in team members, or working with a personal brand photographer.
Here are just some of the benefits I’ve seen my clients experience after we work together – and while I’m talking about these in the context of brand photography, I know you’ll reap these benefits from any dedicated investment in your business!
When you have images of yourself that you love, that reflect your brand’s message and values effectively, and portray you accurately as the expert you are, you have confidence to show up online, connect with your audience, and share valuable information – which will establish you as the go-to thought leader you are.
Greater trust from your audience
Trust is everything, especially for small businesses. If your audience doesn’t trust you, they’re unlikely to engage with you or invest in your products or services. Professional brand photography can help to build trust by presenting you as a credible, trustworthy professional. Plus, when you showcase your expertise and personality through high-quality imagery, you’ll build stronger, more meaningful connections with your audience.
Increased brand recognition
Consistency is key when it comes to building a strong brand. When you work with a personal brand photographer, they can collaborate with you to build a library of consistent, aligned visual assets to support your brand identity. This consistency can help to reinforce your brand recognition, making it easier for your audience to recognise you and keep you front of mind.
A strong online presence
Similarly, when your photos are fresh, authentic, and have a cohesive visual style, this creates a strong brand that stands out – which is what you want in this noisy online world, right? When your photography and visuals are consistent across your website, socials, and marketing materials, you attract more people and keep building that critical know/like/trust factor.
Ultimately, we’re here to make a living (even though for many of us that’s not our main motivator!). And with professional brand photography supporting you to build trust, enhance brand recognition, and improve your online presence, you’ll be better positioned to attract and retain customers – which benefits your bottom line.
From increased confidence and greater trust to enhanced brand recognition, a stronger online presence, and increased revenue, investing in your business can create truly transformative outcomes. If you’re looking to take your brand to the next level, get in touch for a chat about what we can create together.
The images in this post were shot for Dr Kirstey Holland, who specialises in helping women navigate menopause and perimenopause at The Holland Clinic. Kirstey was styled by Nicole Vine, with hair and makeup by Wendy, and the location was sourced through Aloca.