Ever wonder why some brands just stick with you? Spoiler alert: the secret ingredient is often their hero journey, a crucial part of building an unforgettable online personal brand.
Rebecca Kartel from The Kartel Solution is a Melbourne-based bookkeeper with a difference. With a particular fondness for collecting Louis Vuitton handbags and drinking ALL THE COFFEE (what’s not to love about either of those things?), her vibe is fun, stylish and professional – so naturally I was excited when she asked me to create […]