Three ways to spring clean your brand, and how each one contributes to the success of your business.

Is it time to spring clean your brand?

Personal Branding

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How to pitch for podcasts

If you read my last blog then you’ll know that podcast guesting is a fantastic way to market and build your brand. It can help you expand your target audience, establish credibility, create valuable content for your own audience, and even generate sales. But of course, before any of that can happen you need to […]

How to Pitch for Podcasts – 4 Simple Steps

Personal Branding

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Mini Branding Session Melbourne

Colour plays an important role in how your audience perceives you and the memorability of your brand.

The importance of colour psychology in visual branding

Personal Branding

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Sam Says

  Tell us about your business – what do you do, who are your clients, and why do they choose you? I’m a social media manager who works with small business owners to grow their business with social media marketing. The majority of my clients are service-based businesses, I find that service-based businesses often struggle knowing […]

Meet content marketer and social media manager Sam McFarlane

Photography

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Lisa Corduff

There is no doubt that the Covid crisis of last year (and that’s still with us in 2021) has impacted the way we do business in many ways.  Some of these changes have definitely had a positive impact on how we work – for example, our ability to take up new technology to do business […]

20 ways to increase your visibility in 2021

Personal Branding

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Holly Cardamone

Earlier this week the wonderful Holly Cardamone from Blue51 Communications, my favourite Word Nerd, presented a fantastic masterclass to the members of my Shine community.  Aptly titled “What’s your Story?”,  she shared tips and tricks (of which she had a tonne) for sharing your story with your audience and growing your brand. I won’t share […]

Are you a well kept secret?

Personal Branding

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flocci

Tell us about your business – what do you do, who are your clients, and why do they choose you? I hand make sustainable knitwear. The brand has been built with a passion to look after our planet, with a passion to help people understand the processes involved in making clothes. It’s very sad that we […]

Meet Julie from sustainable knitwear brand flocci

Photography

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Visual Branding

In my last blog, ‘Does Your Instagram Feed Need to be Pretty‘, I talked about how creating a cohesive, visually pleasing look to your instagram feed can benefit your business.  Not only does it give you a unique look that no one else has, it also gives others a great first impression of your business […]

How to DIY your visual brand

Personal Branding

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S&S Photographic Studio

Tell us about your business – what do you do, who are your clients, and why do they choose you? The Cullin Interiors is co-founded by powerhouse duo Sarah McMillan & Sheree Cullin.  We’re a multifaceted interior design & style hub located in Somerville, servicing the Mornington Peninsula, Melbourne and beyond. Our services include interior design, […]

Meet Sarah + Sheree from The Cullin Interiors

Photography

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Five ways to level up your social today!

Better than Free Ice Cream!