During the pandemic, I kept showing up when many other businesses decided to stop, and it allowed me to not only weather the storm, but to thrive coming out the other side.
If you read my last blog then you’ll know that podcast guesting is a fantastic way to market and build your brand. It can help you expand your target audience, establish credibility, create valuable content for your own audience, and even generate sales. But of course, before any of that can happen you need to […]
Colour plays an important role in how your audience perceives you and the memorability of your brand.
Tell us about your business – what do you do, who are your clients, and why do they choose you? I’m a social media manager who works with small business owners to grow their business with social media marketing. The majority of my clients are service-based businesses, I find that service-based businesses often struggle knowing […]
There is no doubt that the Covid crisis of last year (and that’s still with us in 2021) has impacted the way we do business in many ways. Some of these changes have definitely had a positive impact on how we work – for example, our ability to take up new technology to do business […]
Earlier this week the wonderful Holly Cardamone from Blue51 Communications, my favourite Word Nerd, presented a fantastic masterclass to the members of my Shine community. Aptly titled “What’s your Story?”, she shared tips and tricks (of which she had a tonne) for sharing your story with your audience and growing your brand. I won’t share […]
Tell us about your business – what do you do, who are your clients, and why do they choose you? I hand make sustainable knitwear. The brand has been built with a passion to look after our planet, with a passion to help people understand the processes involved in making clothes. It’s very sad that we […]
In my last blog, ‘Does Your Instagram Feed Need to be Pretty‘, I talked about how creating a cohesive, visually pleasing look to your instagram feed can benefit your business. Not only does it give you a unique look that no one else has, it also gives others a great first impression of your business […]
Tell us about your business – what do you do, who are your clients, and why do they choose you? The Cullin Interiors is co-founded by powerhouse duo Sarah McMillan & Sheree Cullin. We’re a multifaceted interior design & style hub located in Somerville, servicing the Mornington Peninsula, Melbourne and beyond. Our services include interior design, […]
Often, clients tell me they’ve put off their shoot for quite some time, waiting to feel ‘ready’. My advice? Book now, then get ready! Booking a shoot with plenty of prep time means you have space to get clear on what you’d like to achieve at your session. That could mean understanding what your brand […]