Over the last couple of years, one of the (many) impacts I saw the pandemic and lockdowns having on business is that a lot of people just stopped showing up online.
There are lots of understandable reasons why this might have happened. For some, it seemed wrong to be putting out positivity online when so many of us were seriously struggling. Or it felt kind of pointless to be talking about your business when you couldn’t actually go out and work. And then there was the time and energy it took to manage remote learning and take care of our mental health and wellbeing, and our family’s. So it felt easier to take a step back.
My strategy to get through lockdowns was quite the opposite: I decided I wasn’t going to stop showing up. Well, it wasn’t even necessarily a conscious decision – it’s just what I do. Because regardless of what’s happening around us, whether that’s in our community or on a global level, we need to keep showing up and building our brand.
During the pandemic, I kept blogging, I kept posting on socials, I kept sending newsletters. In other words, I kept connecting with my community. Why? Because I knew at some point lockdowns would end, and I wanted to make sure my community knew that I would be there for them when that time came.
And it paid off! I emerged from lockdown with a massive waitlist and my business is still thriving more than ever before. I don’t say this to brag, but to show you the importance and impact of consistent, powerful branding.
In simple terms, branding is about what you do to communicate your brand and build people’s perception of your business. It’s about showing up consistently, connecting with people, and being memorable and front of mind – so that when the time is right, people will think of you and decide to work with you.
This year we’ve been challenged by environmental disasters, war, massive economic woes, monkeypox, and so much more. Which goes to show (unfortunately), there’s always going to be some sort of shit storm on the horizon.
During the pandemic, I kept showing up when many other businesses decided to stop, and it allowed me to not only weather the storm, but to thrive coming out the other side.
As Gary V says, “The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.” Build consistency into your branding and you will build a business for the long term – one that can survive anything the world decides to throw at it.
Want to learn the exact strategy I use to build my brand and future-proof my business?
Come and join me at my live masterclass on 15th August where I’ll be sharing the 3 simple mistakes I see business owners making right now (that stop them from attracting more customers), as well as 4 Insider Strategies to powerful personal branding.