One Easy and Thoughtful Way to Elevate your Customer Experience

October 10, 2021

Offering your clients an incredible experience is an important part of building a memorable brand. Read on to discover one easy and thoughtful way you can do it.

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I help coaches, consultants, thought leaders and business owners build a powerful online presence that allows them to attract more customers and build the business of their dreams!


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Fi Mims brand photographer

It’s hard to believe that Christmas is already just a few months away.  Thanks to lockdowns in Melbourne, this year has in many ways dragged on and on and on, and yet Christmas has still somehow managed to creep up and surprise us yet again – go figure!

I know that it can be an insane time of year, but I love everything about Christmas.  I love shopping for gifts, putting up the tree, playing cheesy Christmas carols, building a gingerbread house, and most of all I love getting to spend time with family and friends over the break. 

Fi Mims Photography styled photography

If you, like me, are a lover of Christmas, then I thought these images might help stoke your Christmas spirit ahead of December 25th and get you excited for this year’s Yule season.  (By the way, if you think Christmas comes too early every year, spare a thought for businesses that incorporate Christmas marketing into their calendar – for them, it really does come in July!)

I’m often asked if I photograph products and, in short, the answer is yes! I don’t market myself as a product photographer, so these shoots often come about with clients that have already approached me about personal branding photography, which is exactly what happened in this instance.

Brand Photographer Melbourne

Founded by Laura Harris, Go Above and Beyond is a bespoke gifting company that specialises in stunning, stylish gift hampers. Most of their clients are corporates, however they also work with many small businesses across Victoria (and I believe it won’t be too long before they go interstate – stay tuned!). Go Above and Beyond was born out of Laura’s extensive career experience and her philosophy that the smallest details can make the biggest impression.  She knew that gifting was the perfect way to create a memorable experience for her customers and, uninspired by what was already on the market, decided to launch her own brand.

Styled Christmas Shoot Melbourne

Laura first came to me to discuss creating images for her personal brand in mid-2020, and has since signed up to my Ultimate Brand Package which includes photography and video content creation across 12 months, plus brand strategy.  We still have quite a few months and a couple of shoots to go, but elevating Go Above and Beyond’s visual brand has already played a huge part in the growth of the business:

“Fi does my product photography as well as my personal brand photography and people do not stop saying WOW! Her work has hands down changed my business from a hobby to a million dollar business within 12 months. It’s of course the best decision I’ve ever made.”

Christmas Corporate Gifting

Like Laura, I believe that offering your clients an incredible experience is an important part of building a memorable brand, and gifting is an easy and thoughtful way to do this. It can also build beautiful relationships between you and your clients and increase word-of-mouth referrals.  If you would love to add gifting into your business as a way of elevating your brand experience then get in touch with Laura, she really does Go Above and Beyond for her clients!

Image styling by the amazing Sarah McMillan from Lagom By Sarah.

Brand Photography Melbourne


Would you love some amazing imagery for your business that speaks directly to your ideal audience?   Get in touch and let’s chat about what we could create for you. 

If you’d love to build a powerful brand, show up more consistently online and build a successful business doing what you love, check out my monthly membership where I’m helping women do just that.

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